Responsible Customer Selection

Choosing the right customers if often essential to maintaining your company mission.

In today’s conscious consumer landscape, building a brand based on strong ethics is essential. But attracting the right customers who align with your values goes beyond mere slogans. It requires a strategic approach to customer selection that is consistent, rigorous, and structured by expert tools for decision-making.

Businesses are sometimes faced with a difficult decision: which clients are ethically acceptable to partner with? If an organization with suspicious politics or questionable views on race, for example, wants to partner with a web hosting platform, should the platform allow it? These questions are complicated, and often involve multiple conflicting values. This is where ethicists can help.

Questions we navigate:

  • What risks do you face if your products and services fall into the wrong hands?
  • What are your core values, and how they translate to ideal customer behavior?
  • What are your potential issues associated with certain customer segments, such as environmental impact or unethical sourcing practices?
  • Do your marketing messages resonate with ethically minded consumers and attract your ideal customer base?
  • What systems do you have in place to identify and attract customers who share a commitment to your mission and social responsibility?